Promo Gets Results
Research shows that promo products deliver. Whether you’re trying to brand your business, promote an event or complement a marketing campaign, promotional products are up to the task.
Your Customers’ Homes Are Full of Promos
The average household owns 30 promo products, meaning there are billions of company logos floating around at any given time.
The Most Popular Items Are …
Nearly 9 out of 10 people own logoed writing instruments and drinkware. Other commonly owned promos are T-shirts, bags, headwear, outerwear, polos, desk accessories and calendars.
Get Great ROI
The cost per impression (amount of money spent to get one view of an item) is as low as 1/10 of a cent.
Your Brand Will Be Memorable
Nearly 85% of consumers remember an advertiser that gave them logoed apparel.
People Say Thumbs Up to Promo
Consumers are almost 2.5x more likely to have a positive opinion of promo products vs. online advertising.
Go for American-Made Items
Over half of consumers have a more favorable opinion of an advertiser when the promo product is made in the U.S.
Advertising That People Keep
The average promo product is kept for one full year, but polos, desk accessories, USB drives, T-shirts, umbrellas and outerwear are kept even longer.
Make an Impression
Outerwear garners 6,100 impressions in its lifetime. Other items that grab a lot of attention include headwear, bags and T-shirts.
Promo Gifts Keep Giving
More than half of people are likely to give a promo item to someone else, which makes your promotion go even further.
When you compare all of these points to traditional advertising, it’s clear that promo products reign supreme.
Let us help you find your next promotion. Start shopping now.
Source: 2019 Global Ad Impressions Study by ASI
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